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Service Lead Commercial and Marketing - Westminster Council

Service Lead Commercial and Marketing - Westminster Council

  • Location

    Westminster, London

  • Sector:


  • Job type:


  • Salary:

    £270 - £300 per day + Negotiable

  • Contact:

    Ben Holden

  • Contact email:

  • Salary high:


  • Salary low:


  • Job ref:

    Ben - Service Lead_1652691247

  • Published:

    about 1 month ago

  • Expiry date:


Westminster Council are looking for a Service Lead Commercial and Marketing to join their service.

* Be a proactive member of the libraries leadership team (LLT), whose purpose is to provide leadership and direction for the shared Bi-Borough Libraries and Archives service in delivering our purpose to help people to Read, Learn and Connect; collaboratively guide the vision, goals and culture of the service to raise standards and engage the service through ongoing change. * Proactively contribute towards developing the working culture set out in Our Commitment as Approachable, Supportive, Knowledgeable and Always Friendly, Enthusiastic and Inclusive. Motivate, engage and inspire colleagues in the pursuit of Our Commitment and robustly performance manage when required. * Act as Service Owner for the following library services, ensuring they are communicated, improved and developed (with strategic support and direction from the Function Owner): customer engagement, income generation and marketing and promotion. Define the knowledge and skills required for colleagues to continually develop in order to deliver high quality and innovative services and hold them to account for delivery. * Work with the libraries leadership team to define a commercial strategy and goals that align with the libraries vision to drive equality across our communities. Engage LLT and hold them to account for their role in the commercial approach, constantly reminding of the requirement for collective responsibility. * Work with other Service Development Leads to develop a commercial mindset and approach for individuals and the service as a whole, ensuring that our workforce understand expectations for income generation and inspiring others to appreciate how a commercial approach enhances our vision and service offer. * Identify and exploit new commercial and funding opportunities. Provide guidance for the Service Improvement Manager (Commercial) around defining commercial projects and facilitate success through building relationships in the councils. Take a collaborative and partnership-focused approach to service and commercial initiative development, building trusted relationships with partners and communities. * Work with the Fundraising & Supporter Development Manager to ensure funds and bids are constantly developed to ensure our services, virtual offer and spaces receive the investment they require to attract new audiences and generate income. * Identify and exploit enablers for the commercial strategy, e.g. new systems, software, promotional techniques. Work closely with LLT to ensure other Service Development Leads are developing commercial enablers, for example the Service Development Lead (Digital & Business Support) for systems and the Service Development Lead (Spaces & Business Continuity) for space improvements. * Work closely with the Service Development Lead (Digital & Business Support) to ensure accurate reporting of income and funding, and to ensure that data is used to drive increased focus and improvements in commercial initiatives. * Set direction for Site Leads and engage with them regularly to ensure teams have input into service development in areas of ownership and that any changes to those services are well communicated. Involve, inspire and inform across the service to keep everyone engaged with the commercial approach. * Be forward thinking and outward looking, understanding trends and contextual issues in the environment to ensure that services are innovative, accessible and inclusive. * Work with the team and corporate comms to define an identity for the libraries, ensure the library is well presented and inspires all colleagues to understand the importance of creating advocates for our service. Build relationships, work collaboratively in the councils and advocate for the service at a local and national level to become leaders in what we do and demonstrate how libraries are driving equality. * Lead a wider team focusing on service promotion, customer insight, community relationships, engagement and volunteering. * Be relentlessly committed to creating an inclusive, diverse, motivated and skilled working culture. * Lead and develop Service Improvement Managers to own the improvement of a quality and consistent service. Coach and guide team members' development so that performance improves, organisational objectives are achieved, and they are confident in their roles. Encourage everyone to reach their potential by using a growth mindset and taking on new challenges and experiences.